Classroom to Copy #6: The Secret Copywriting Superpower That Teachers Take for Granted

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In today’s episode, you’ll discover:

– The #1 overlooked superpower that teachers should leverage when transitioning to copywriting…

– How to network 101 (when you’ve only “networked” with teenage angst for 6 years) — featuring great advice from one of my mentors, Joshua Lee Henry…

– The key to creating valuable relationships without getting slimy or transactional…

– The BIGGEST thing I wasn’t prepared for as a copywriter, and how I overcame the hurdle…

Join me and my friends at Kevin’s free training, “Dream Gig 2023”, happening on Tue May 9th, 2pm EST here.


Hey guys, how’s it going?

So welcome to my newest episode of classroom to copy because now it has a name.

And I just got back from America yesterday night and I’m still very jet lagged and very tired.

But everything I’ve experienced over the two weeks I was in the US just kind of inspired this episode.

It really compelled me to want to talk more about community.

And this still had very much has to do with, you know, my past as a teacher and I’ve been reflecting on it.

So I wanted to just talk a little bit more about it.

I think as teachers, one of the benefits of having that experience is that we’re used to not working alone.

We recognise the power of community, whether it’s building one within our classrooms between our students and reaching out to our colleagues reaching out to teachers from other schools when you want to build something new.

When you want to create a lesson plan or a curriculum.

Teachers have never worked in silos, you know, and I think I think I really took that for granted.

Because that was my first real job.

I do not count.

Being at an edit.

I worked at a bakery that made penis cakes.

That wasn’t a real job.

Teaching for six years, that was a real job and I and I never had any experience outside of that.

So I took the community that I know I didn’t take my community for granite.

I really valued the teaching community I had, but I take for granted how integral and instinctive and community building is for me as a teacher.

I think that’s a superpower that you have, you know, when you’re transitioning from being a copywriter to a teacher, because, for me, I instinctively sought out community I knew from day one of deciding to go all into copywriting that I wasn’t going to do it alone.

And I sought out free communities.

I sought out the copy chief community and their communities within copy chief as well and I saw those out as well.

I am just hungry for community and my time in America.

And I say that because I was flying all over the place while I was there.

I do not recommend it.

It is not relaxing.

I love going to one place and then just sticking to it for a period of time.

There is a reason why I’m a digital nomad who’s been in Tbilisi for almost two years.

So just being there and meeting everyone in person.

Firstly, it was mind blowing.

It was also mind blowing just how nice everyone was.

It is in person, right?

Because I’ve definitely had experiences where you meet people online and different in real life.

And that is not just a comment on like my past online dating experiences like I have found a community that is just genuinely wonderful.

And they’ve been there for me at every turn.

I also bring this up because I had a really interesting conversation with someone who didn’t really understand the power of community.

And I was wondering, maybe it’s because for someone who’s entering the copywriting industry from a different you know, viewpoint who sees it more as like a solopreneur venture that, you know, they don’t see the value of community whereas I’ve always just had that built into me, you know, as a teacher, knowing that I can never work alright, alone.

And I’m an introvert.

You know, I thought it took a lot of energy out of me to talk to so many different people over the last two weeks.

But I will never claim to have done any of what I’ve accomplished so far.


So this conversation was interesting, because, you know, this person just saw the copy chief committee as like a job listing site, and, you know, he didn’t really see anything beyond that.

But for me, it’s been so much more it’s also been the first place I go to to share my goals, to ask for help.

And I’ve noticed that the more I made myself known in the community, the more people were just reaching out to help me have their own accord.

And it’s not just to find work.

I even had like two people who reached out in private to warn me when, you know, the financial publishing industry was going through massive layoffs.

I’ve gotten tips about which clients to not work with and obviously lots of tips on how to navigate the copywriting journey not just from Kevin Rogers himself, you know, just from really good people in good faith who are all looking out for each other.

And I think it’s important that you know, they see that you’re willing to help yourself, you know, they’ll help people who are already helping themselves, like they know how much effort I was putting into my journey.

I would share parts of the process.

So that’s where being vulnerable is also important.


Being willing to be open with your journey is important.

And I think people could see that and I was also helping out where wherever I could, you know, where there was like giving copy feedback, like that’s a really great way to improve your copy, which has to be someone’s, you know, second opinion on their copy.

I was joining in discussions even though I’m wasn’t by no means an expert.

I just wanted to be there to contribute to the community.

You know, it’s I wouldn’t say it’s like, transactional and give, give and take, there’s no exact science to it.

It’s just showing up as yourself as your authentic self, not necessarily expecting anything in return.

If you do need help, you know, just being sincere, show people that you’re grateful that and you respond to their, you know, the things that they’ve said that you’re genuinely listening.

And to me, all of that is priceless, right beyond having a really great job board and again, I wonder how much of this is because I have never been I have never had a career where copyright up where having a community was an integral.

My journey I have never worked alone.

Um, I think it’s not something to underestimate because, you know, just at the end of the day, it’s a very simple process.

And you’re paying for the privilege of being around other people who have also, you know, made this commitment.

And you’re there to show up as yourself and invest in relationships.

That’s pretty much what community means to me.

And it’s not it’s no different from when I was a teacher, you know, you can’t just go around expecting people to hand you things you need to and you you can’t build those relationships with an end goal in mind.

You just have to be genuinely interested in this huge diversity of people who are out there genuinely interested in each of them as human beings and to be genuinely interested in their stories.

And people can feel that people can smell from a mile away when when you’re just approaching them because you want something from them.

I remember when I first joined and one of my biggest mentors, Joshua Lee Henry, you know, he gave me such great advice from day one.

He reached out he told me that I was on the right track.

Just keep doing what I was doing.

And to start networking, and I didn’t know how to network.

I was, you know, cooped up in the classroom all day.

The most networking I ever did was with a bunch of teenagers, you know, to network through their hormones and their, their parents and their daily struggles.

So I was out of practice, and I was like, What do you mean?

And he said, you know, just be valuable to other people and don’t be needy.

Tania Yeo 10:02
And I think that really sums it up extremely well.

So I also wanted to bring up that tomorrow.

I will be on copy chief on a live call with Kevin, and he’s going to be doing a webinar about escape velocity and finding your dream clients.

So escape velocity is the coaching programme that I went through with Kevin and you know, in the, in the process, he he has coached me through you know, generating lots of leads.

For my for my freelancing business back when I was still freelancing.

He coached me through really high stakes calls and interactions with potential clients and eventual clients.

So yeah, and this programme is not so much about copywriting itself.

It’s about the business aspect of it, which, you know, I was very poorly prepared for, like, Yeah, I had leads, but I didn’t know what to do with them.

And Kevin showed me how to turn them into clients and into money.

So if you’re interested, we will be on Tuesday, May 9.

And God kids 10pm Tbilisi time, which means nothing to you.

So 10pm to breezy time, is to pee pm Eastern time.


And it’s a webinar called Dream gig.

2023 How freelance copywriters are landing dream clients and becoming booked solid in 2023 Without spammy cold outreach haggling over price or concerns over AI making them irrelevant?

And I would say that the thing that Kevin is promising in this headline, he certainly delivered on it for me and, you know, I trust him to deliver it for you too.

He has been a fantastic mentor, and the leader of this very valuable community that I’ve been talking about in this entire episode.

So I’ll drop a link to his webinar.

It’s free and it’s online.

And you can check it out and see if you want to sign up and listen in on on us shooting the shit.

So, all right.

I think that’s it for me today.

I just want you to think about how important it is to leverage your ability to build and nurture communities as a teacher and how that is actually, you know, a boost for you if you are transitioning into copywriting.

All right. I’ll see you tomorrow on Kevin’s call and not I’ll see you next week. Bye.

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