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Note: Transcribed by Otter.ai and might contain inaccuracies.

• Introducing Alex Perry, my fellow financial copywriter.0:02
  • Alex’s unique teaching background and teaching background.
  • Her journey of becoming an English major.
  • Her journey into direct response.
• Teaching in Wuhan, China.3:25
  • Learning mandarin for the job in hong Kong.
  • Leaving America for China.
  • Deciding to leave China during Covid-19.
• Why did you decide to pursue copywriting? 9:05
  • Going back into journalism after a lacklustre experience.
  • The freedom that copywriting gave her in her 30s.
  • What she loves about the craft.
• The perfect marriage of creative writing and copywriting. 14:17
  • The best kept secret for English majors.
  • How financial copywriting differs from other forms of writing.
  • Teaching experiences that transfer over to copywriting.
• Why copywriting is more lucrative than writing? 19:24
  • Why copywriting is a great way to hone skills.
  • The key to being a good writer.
  • How copywriting can help pay the bills.
  • Why copywriting can be a grind.
  • Why royalties are dependent on the list.
• The financial freedom of copywriting.25:35
  • The financial freedom that comes with copywriting.
  • The first taste of financial stability.
  • The learning curve.
• How the financial publishing industry is changing.29:58
  • The financial copy market aligns closely with the stock market.
  • Measuring success by getting words on paper every day.
  • The one thing that keeps her going.
• How to break into the copywriting industry.35:33
  • How to get started with copywriting.
  • The 3 things that build the best copywriters.
  • Using LinkedIn

About Alex Perry: Alex is a copywriter with 6+ years of experience in direct response. She’s generated over $5 million in sales in the Fin Pub industry and have helped raise over $10 million for companies going through Regulation A+ offerings. She’s also written multiple top-performing lead gen and YouTube campaigns. She’s a marathoner, avid book reader, and writer of fantasy and science fiction short stories. She also has a dog. Alex says, “If you know me, you already know this because I have likely made you look at photos of that dog.” You can connect with her on LinkedIn here.