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Classroom to Copy #18: Melanie Warren – From Teaching 9th-Grade Algebra to Becoming Tony Robbins’ Copy Chief
Listen with an AI transcript here Listen on Apple Podcasts Listen on Spotify Listen on YouTube In this episode, you’ll discover: 1:03: Melanie’s background as a former 9th-grade algebra teacher with a huge caseload of IEP students… and all the cool strategies she used to get their attention 4:51: “My whole life has been about…
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setting yourself up to succeed in copywriting
Are you as obsessed as I am with the routines of talented and successful people? Have you ever tried to study their daily practices and figure out what really makes them tick? Today, I want to talk about the NON-writing aspects of setting yourself up for success… especially in financial copywriting. I’ll share how I…
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21-Year-Old Victoria Ade-samuel on Breaking into FinPub as an International Copywriter
Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Want to break into the U.S. financial publishing industry but not sure where to start as an international copywriter? Meet Victoria Ade-samuel, a fresh chemical engineering graduate and…
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What if?
What if you DON’T get hired? What if that inner voice of self-doubt is right? What if you take the risk… Pour your heart into your resume and interview… Go all the way in the application process… And STILL don’t get hired? (First off, if you have someone unnecessarily casting doubt on every risk you…
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Write a financial promo lead in 2 days!?
“Take everything you heard in this room today, and write a headline and lead for a financial promo idea that interests you.” That’s what Kelly Brown, the Stansberry Research copy chief, said to me and a bunch of attendees on Day 2 of the Stansberry Copy Boot Camp, where they were selecting new copywriters for…
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Classroom to Copy #17: Celebrating Copywriting Wins with Ex-Teachers Charlotte & Ben
When my friends Ben Henken and Charlotte Ellis posted about their latest copywriting wins on the Copy Chief forum, I knew I had to get them back on Classroom to Copy to celebrate and share HOW they did it. It took a long time to schedule this across 3 different timezones — so this episode…
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Guess how many ex-teachers I met in Nashville?
If you’re a teacher who’s thinking of making the leap into the lucrative world of copywriting, which is the art and science of writing ads, emails, and sales pages to sell products and services… And you want REAL-LIFE examples of former teachers who’ve done just that… Allow me to introduce you to some fine individuals…
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The #1 way to stay creative
How do you keep the ideas flowing as a copywriter? What’s your process for making sure your brain doesn’t settle for the same old hooks… the same few ways of talking about a product… or repeating the same old phrases your competition uses? My recent trip to Nashville reminded me of why at the tender…
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You’re invited
You — yes, YOU. You’re invited to my online exhibition, Pivot, inspired by my recent trip to Nashville for a vacation and the Copy Chief Live event. It has tons of Easter eggs and callbacks you might recognize if you’ve been following along my journey… plus all the fresh insights and friendships I gained over the…
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Let’s talk sacrifice
What are you willing to give up for a dream — especially one with no safety net or guarantee? At what point do you back down and say, “No, I don’t want it that bad?” It’s easy for beginner copywriters to get lured into the industry by the promises of high income and royalties… without…